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Corporate Profile
Red meat sector businesses forming the production chain from farmgate to the consumer's plate produce over a million tonnes of beef, pork and lamb annually. The market is worth some £1500 million annually to Scotland's GDP and means that the Scotland sector is a major contributor to Scotland's food and drinks industry.
QMS is the representative body for the Scottish industry. Corporate documents related to the work that we do, such as our Annual Report and Business Plan, can be accessed by scrolling down to the bottom of this page.
QMS Assurance Schemes
The Scottish red meat industry has one of the highest levels of assurance membership in Europe. Around 90% of cattle, 90% of sheep and virtually all pigs are currently assured.
The Quality Meat Scotland Assurance Scheme covers the production chain from the farm gate to the plate through through a variety of Schemes.
All members are independently assessed annually by the SFQC to make sure they are achieving set production standards.
QMS Schemes have been highly rated by IGD, the food industry’s think tank and further independent research revealed that consumer awareness and understanding of QMS’s Assurance Scheme was estimated to be 80%, much higher than for other food consumer schemes, including the Red Tractor.
Market Prices and Industry Information
Quality Meat Scotland provides the Scottish red meat industry with up to date information, analyses and advice aimed at improving business efficiency and understanding. As the organisation representing the industry we are first port of call for impartial and authoritative information.
Marketing Activity
QMS has developed a marketing strategy with the industry based on segmentation, focused targeting, brand integrity and simplicity.
All the work of the marketing team is underpinned by comprehensive consumer research providing vital insights into what can give the Scotch brand the edge in increasingly competitive markets for red meat.
Corporate Literature
QMS's 2006 AGM was held at the Rural Centre, Ingliston on 3 October.
To view our Corporate Plan for period 2006/07 to 2008/09 and our Business Plan for 2006/07 select Corporate Plan Below. Our latest Annual Report can also be viewed below
Corporate Plan
Annual Report 2006&07 (2MB .pdf)
Annual Report 2005&06 (1MB .pdf)
Annual Report 2004&05 (1.08MB .pdf)
Annual Report 2003&04 (1.5MB pdf)
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