Scotch Beef PGI
What is Scotch Beef PGI?
Scotch Beef PGI is whole chain assured beef from Scotland. In a nutshell, Scotch Beef PGI is from specific animals that are sourced from selected Scottish farms, adopting best practice including animal welfare and natural production methods. The PGI (Protected Geographical Indication) is the legal protection system to guarantee a genuinely authentic product.
Scottish beef is different to Scotch Beef PGI
For more information visit the assurance section of this website. For consumer information visit www.scotchkitchen.com
How QMS supports the image of Scotch Beef PGI
Our strategy is developed in consultation with the industry via the Scotch Beef Marketing Strategy Group. This group meets at least twice a year and represents the Scottish red meat industry interests.
We have a presence in the GB marketplace all year round with multiple retailers, wholesalers, independent retailers and foodservice outlets. We have at least one bespoke marketing campaign per annum which usually includes outdoor poster sites, adverts in key consumer magazines and newspapers, online marketing as well as consumer sampling activities.
We support the Scottish red meat industry to identify optimum trade in export markets, within and out with the European Union. Marketing activities are focusing on developing a positive image of Scotch Beef PGI among potential importers and national key opinion leaders.