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Beef
Quality Meat Scotland has focused its message to consumers about Scotch Beef through the TV character 'Glen' who first hit Scottish TV screens in 2001. The TV campaign has been part of a major marketing campaign to support Scotch Beef sales throughout Scotland and for the last two years in targeted areas of England.
'Glen' has been a huge hit with the consumers, and helped to boost awareness of Scotch Beef to levels consistently over 80%.
Glen will continue to be on TV screens north and south of the border throughout the year. To coincide with the TV activity, consumers should look out for Glen ‘look-a-likes’ in local supermarkets. The Glens are able to direct you towards the Scotch Beef products in store and explain elements such as labelling, why Scotch Beef is the best and alert you to any Scotch Beef special offers in store.
Stores taking part in this promotion include Tesco, Asda, Morrisons, Marks and Spencer, Harrods, Jenners and Costco. With over 400 stores being visited, it’s only a matter of time before you come across one of our Glens! (If you would like a leaflet on beef labelling please email us with your name and address and we will happily send you a clear leaflet explaining all.)
Quality Meat Scotland has also been working with the European Union to bring an exciting new recipe book range to consumers. The booklets give information on healthier cooking tips, how to safely store meat in the home and some mouth watering recipes. If you would like your personal copy of the latest recipe book please email us with you name and address.
For further information and mouthwatering Scotch beef recipes log on to our new website www.scotchbeefandlamb.com
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