The ability of the Scottish red meat industry to rise to the challenge of developing healthier versions of much-loved traditional meat meals shone through at a meeting in Perth today.
The results of an ambitious Quality Meat Scotland project to investigate the potential to create healthier versions of eight Scots favourites were presented to around 60 public sector buyers and suppliers attending the workshop.
Quality Meat Scotland today (Friday, March 26th) unveiled plans to strengthen and expand the programme of activities it undertakes on behalf of Scottish red meat industry during the financial year ahead (2010/11).
Next week (April 1) sees the introduction of new levy rates, following discussion and engagement with the industry last year, including a series of open meetings throughout Scotland.
The potential benefits to farm businesses of being involved in the monitor farm programme, were evident again this week, when close to one hundred farmers and industry representatives attended the initial meeting of the new southwest Scotland dairy monitor farm run by the Fleming family at Hillhead, Kirkpatrick-Fleming in Dumfriesshire.
Quality Meat Scotland is appearing at Britain’s largest food trade show to get more of the industry to support Scotch Beef and Lamb.
The Scotch Butchers Club, QMS’ group of premium independent butchers that support and promote Scotch Beef and Lamb, will have a stand in the Meat @ Foodex trade show from this Sunday to Wednesday at the NEC, Birmingham.