Almost 20,000 pupils from across Scotland have benefited from Quality Meat Scotland’s nationwide Health and Education Meat Voucher Scheme. Over 235 secondary schools took part in the initiative which was launched in September 2010, offering young people the chance to work on their culinary skills and learn the art of cooking red meat as part of a healthy balanced diet.
Scotch Beef and Lamb is making its presence felt in China this week as a result of Quality Meat Scotland’s involvement in a visit by a major delegation of 30 business leaders from the European food sector.
Laurent Vernet, QMS Head of Marketing, is part of the delegation which is representing an enticing array of world-famous European food and beverage produce in China.
Her Royal Highness, The Princess Royal, today (Monday 14th March) met four top chefs who have been appointed by Quality Meat Scotland as ambassadors for Scotch Beef and Lamb in the UK and overseas.
Her Royal Highness was attending a Scotch Beef Club event at Butchers Hall in London in her role of patron of the Club which organises regular academy courses to encourage members to learn more about how Scotch Beef and Lamb is produced and how best to serve it.
Ten revered English chefs got some hands-on experience of Scotch Beef production during a visit to a family-run Perthshire beef and sheep farm.
The chefs, including Chris Galvin who runs three top London eateries with his brother and David Colcombe chef/owner of the acclaimed Opus restaurant in Birmingham, spent an afternoon with the McLaren family at Netherton, near Blackford.
The farm visit, along with a butchery demonstration from Aberfoyle-based butcher Jonathan Honeyman and John Webber of the Nick Nairn Cook School, was organised by Quality Meat Scotland.
A young Highland bull made an impressive spectacle pitch-side at Murrayfield stadium to launch a new sponsorship unveiled today between Scotch Beef and Scottish Rugby.
Led by Scotland players, Chris Paterson and Ross Ford, the two year old red bull made a debut bovine appearance at the home of Scottish Rugby ahead of Scotland’s next Six Nations clash with England at Twickenham on March 13th.