Following assurances from the Food Standards Agency on the use of recycled waste products on agricultural land accessible by ruminants, Quality Meat Scotland has announced a partial relaxation of the rules in the Cattle and Sheep Assurance Scheme.
A new Scotch Lamb campaign, developed by Quality Meat Scotland, is urging consumers to “Buy Local” when making their purchase decisions.
The adverts are based on striking new creative which tempts consumers with a tantalising dish of Scotch Lamb cutlets served with seasonal vegetables.
The four week campaign now underway features print advertising, including a cover wrap in The Times Food and Drink Supplement, as well as six sheet billboards at major retailers. The activity also includes on-line presence on key cooking and recipe websites.
Farmers interested in ensuring they get the welfare, economic and environmental benefits of woodland on their farm are invited to a free on-farm meeting in Ayrshire next week.
Quality Meat Scotland and the Forestry Commission Scotland are holding a Woodland and Livestock Focus Farm meeting in Ayrshire next week to look at how the economic benefits of woodlands can be maximised whilst maintaining stock numbers on livestock farms.
An extensive programme of woodland planting on Auchmacoy Estate near Ellon in Aberdeenshire has created valuable shelter for livestock and crops in an area of exposed flat land close to the North Sea.
The woodland planting programme at Auchmacoy Estate, one of the Livestock and Woodland Focus Farms established by Quality Meat Scotland and the Forestry Commission Scotland, has also opened up opportunities for timber production and sporting enterprise.
The estate also illustrates how farms can maximise the economic benefits of woodland whilst maintaining stock numbers.
One of Scotland’s most inspirational sportsmen, rugby ace Chris Paterson, is the face of a new Quality Meat Scotland campaign to raise the profile of red meat’s role in a healthy diet.
The campaign will see Chris, who is Scotland’s most capped player with 101 caps under his belt and the country’s top points scorer, appear in action on posters in more than 300 Scotch Butchers Club shops.