Scotch Lamb is tuning-in to younger consumers with the launch of a new radio campaign this month.
Picking up on a growing trend amongst young consumers towards eating lamb, the Scotch Lamb It’s Easy campaign will be broadcasting on major metropolitan radio stations and will give budding gourmets the chance to cook with Nick Nairn.
The adverts focus on just how easy Scotch Lamb is to cook and how delicious it is. Listeners also have the opportunity to win a night in a luxury hotel as well as a day at Nick Nairn’s cook school.
A further project funded by the Scottish Government to offer long- term support for Scotland's pig sector is underway.
Quality Meat Scotland, the red meat industry promotion and development body, is coordinating the appointment of a Pig Veterinary Adviser who will work with the industry and national organisations to achieve and maintain a high health status for the Scottish pig herd.
An eighteen year old pupil from EastwoodHigh School, East Renfrewshire has been awarded the prestigious Top Home Economics Student in Scotland prize by Quality Meat Scotland, the red meat industry promotion body.