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Scotch Lamb is tuning-in to younger consumers with the launch of a new radio campaign this month.

Picking up on a growing trend amongst young consumers towards eating lamb, the Scotch Lamb It’s Easy campaign will be broadcasting on major metropolitan radio stations and will give budding gourmets the chance to cook with Nick Nairn.

The adverts focus on just how easy Scotch Lamb is to cook and how delicious it is. Listeners also have the opportunity to win a night in a luxury hotel as well as a day at Nick Nairn’s cook school.

Maintaining a loyal customer base of credit crunch resistant shoppers has made Christmas a busy time for members of the Scotch Butchers Club.

An informal poll of Scotch Butchers Club members showed that they had had solid Christmas trade, with many high profile members posting sales increases during the festive period.

Maintaining a loyal customer base, offering continuity of personal service and attracting new ‘foodie’ customers may have been key to keeping sales strong for the independents.

Quality Meat Scotland is making it easier for people to stick to their new year’s resolution to get healthy by collaborating with Scottish Slimmers.

QMS is sponsoring a Scottish Slimmers promotion highlighting that you can eat red meat as part of a healthy diet, as well as a weight loss plan.

A further project funded by the Scottish Government to offer long- term support for Scotland's pig sector is underway.

Quality Meat Scotland, the red meat industry promotion and development body, is coordinating the appointment of a Pig Veterinary Adviser who will work with the industry and national organisations to achieve and maintain a high health status for the Scottish pig herd.

An eighteen year old pupil from EastwoodHigh School, East Renfrewshire has been awarded the prestigious Top Home Economics Student in Scotland prize by Quality Meat Scotland, the red meat industry promotion body.