The organisation tasked with promoting some of Scotland’s most iconic food brands, Quality Meat Scotland, has today (Wednesday 16th May, 2018) unveiled a new strategy and vision for the five-year period to 2023.
Speaking at QMS’s spring media briefing, Jim McLaren, Chairman of QMS, said the development of new strategic priorities had followed full and careful consideration of the factors influencing the different parts of the Scottish red meat industry.
UK farmgate prices for prime cattle continue to rise, following the same pattern as last year and maintaining a premium of around three percent on the year.
The rise in prices was initiated in March when the weekly throughput of prime stock fell below year-earlier levels, observed Stuart Ashworth, Director of Economic Services with Quality Meat Scotland (QMS).
A farm tour will give attendees at the next Nithsdale Monitor farm meeting the opportunity to see the changes made on Clonhie Farm over the last 12 months. One of the things to be reviewed during the tour of Clonhie Farm on Thursday 17 May, will be the overwintering grazing system the farm established for the first time last winter.
At the next meeting of the Borders Monitor farm on Wednesday 16 May, the host farmers will share their thoughts on a plant growth enhancer which they have been trying out on their farm.
After one of the most challenging periods of weather Scottish farmers have faced in decades, the Mitchell family at Whitriggs Farm, near Denholm, decided to try out Smart Grass, to help boost grass growth on their farm.
Maintaining feed levels after a difficult spring will be on many farmers’ minds right now, and this challenging topic will be tackled at the coming meeting of the Angus Monitor on 17 May.
Rotational grazing will be covered by Poppy Frater, a sheep and grassland specialist with SAC Consulting. While the Stodarts have been trying out rotational grazing this year they are keen to take a more systematic approach and the group will be exploring how to get the most out of the grass through managing key areas such as stocking densities and shift patterns.
Quality Meat Scotland (QMS) has merged its consumer-facing social media platforms to further strengthen The Scotch Kitchen, as its lead social media channel, promoting the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands.
An Angus-based butcher has been welcoming customers from as far afield as London and Liverpool and receiving enquiries from Australia and America since lifting the Scotch Pie World Champion title a few weeks ago.