The recent Scotch Lamb PGI marketing campaign undertaken by Quality Meat Scotland (QMS) has delivered strong results for the industry in Scotland.
Figures from Kantar Worldpanel (12 week data to 5 November 2017) show retail sales of Scottish-origin lamb in Scotland increased by 38.2% during the high impact “Wham Bam Lamb” campaign compared with the same period last year
The dedication of a Lanarkshire farming family to producing quality beef, resulted in their farm being selected as a finalist in the Scotch Beef Farm of the Year award, run by Agriscot and Quality Meat Scotland and sponsored by Thorntons.
A Perthshire farmer says his approach to managing his farm business has undergone a revolutionary change following his experiences as a Quality Meat Scotland (QMS) Grazing Group host.
Alex Brewster, who farms Rotmell, near Dunkeld in partnership with his parents Alastair and Morag, told a recent meeting of Quality Meat Scotland’s Better Grazing project in Inverness that his aim is to double his production by increasing livestock numbers through better utilisation of grass.
Genetics, health and nutrition combined with the Robertson family’s enthusiasm and attention to detail have led to Titaboutie Farm near Aboyne in Aberdeenshire, being selected as a finalist for Agriscot Scottish Sheep Farm of the Year.
After a few years with little discernible lift in prime cattle prices in the run up to Christmas, 2017 has restored the trend.
Over the past three years the lift in price between the start and end of November has been around 2-3 p/kg dwt but this year the lift has been 7-8 p/kg dwt on average, according to Stuart Ashworth, Quality Meat Scotland’s Head of Economic Services.
The development of a management system which focuses on carefully measuring and monitoring cattle performance, is one of the secrets of the success of Pitgaveny Farms near Elgin.
The Pitgaveny beef enterprise, which involves two different beef units – one organic and one conventional - managed in tandem, was a finalist in this year’s Scotch Beef Farm of the Year award, run by AgriScot and Quality Meat Scotland, and supported by Thorntons.