29th June 2017

Scotch Beef PGI in the Spotlight at Top London Awards

A host of top food writers from across the UK enjoyed top quality Scotch Beef PGI canapés at a prestigious London awards ceremony last week.

Quality Meat Scotland (QMS) supported the Innovation Award at the Guild of Food Writers Awards which attracted over 350 food journalists, bloggers, writers and authors.

The Awards are one of the highest accolades in food media and are organised by the membership organisation for professionals in the sector. Judged by members, the 14 awards celebrate the very best in professional food writing, broadcasting and publishing.

Kalpna Wolf and 91 Ways won the Inspiration Award, awarded this year for only the second time. The award celebrates an individual or group whose work in food is inspiring to the writing community and is voted for by all the members of the Guild.

Kalpna is a charity entrepreneur who harnesses the power of food to bring cultures and communities together in her native Bristol, a city of 91 languages. Her charity’s series of supper clubs, events and a roving Peace Cafe help people to share their values, heritage and stories.

Kalpna said: “I’m delighted and honoured to receive this recognition from the Guild of Food Writers and its members. It is an affirmation of the power of food to bring cultures and communities together by sharing the food that means most to us, sharing our values, building common ground and celebrating our common humanity. This award embodies a wonderful support which will help us continue our work.”

Later in the year, Scotch Beef PGI will again enjoy its place in the spotlight as foodie enthusiasts and chefs from across the country attend the coveted Observer Food Monthly Awards.

The celebration of great cooking, writing and photography will feature Scotch Beef PGI on the menu to enjoy before the star-studded judging panel announces this year’s winners. Scotch Beef PGI is the supporter of the ‘Best Sunday Lunch’ category which is open to the best pubs and restaurants in Britain.

Suzie Carlaw, Marketing Controller with QMS said: “Scotch Beef PGI is a real jewel in Scotland’s rich food larder and is part of our gastronomic heritage so it’s important that it is represented on a national stage.

“These events offer an excellent opportunity to put Scotch Beef PGI in the spotlight in London, our key target market, and reinforce with foodie influencers and chefs the global reputation the brand has for taste and quality.”

Photo credit: Miles Willis Photography

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