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Scots shoppers told to look for the label
Scots shoppers are being told to look for the label at the launch of a new Specially Selected Pork campaign.
The spring campaign kicks off this week and includes brand new outdoor ads covering both billboards and smaller 6-sheet or bus-shelter formats, over a four week period as well as branded taxis in Glasgow and Edinburgh for the next year.
Both will still use the popular “get some pork on that fork” line, but also go further to get shoppers to look for the label and choose Specially Selected Pork.
Only pork carrying the Specially Selected Pork label is guaranteed to be farm assured from
Specially Selected Pork will also be sponsoring a series of one-minute healthy living programmes on STV over the next two weeks.
“This opportunity builds on last year’s sponsorship of St. Andrews Day programmes which helped boost consumer awareness of the Specially Selected Pork brand.
“We’ll also be supporting the campaign with excellent new material at the point of sale, including retail kits for Scottish members of the Scotch Butchers Club featuring recipes, "how to cook" booklets and a new poster.
“In multiple retailers, we are organising a tour of 70 leading Scottish stores that source Specially Selected Pork, where our brand ambassadors will advise shoppers on the quality assurances underpinning the brand.”
On top of highlighting fresh pork, new leaflets are being produced to highlight that branded cooked meats such as ham and pork carry the same guarantees of farm assurance.
The foodservice sector is also going to be targeted, with a seminar being hosted in April by
The latest stage in the campaign follows on the radio competition and press advertising in January.
Figures from independent research firm TNS show that in
For more information about Specially Selected Pork, visit www.speciallyselectedpork.co.uk