We market the PGI labelled Scotch Beef and Scotch Lamb brands in the UK and abroad and promote Scottish pork products under the Specially Selected Pork Banner.
Our internationally recognised assurance schemes cover more than 90% of livestock farmed for red meat in Scotland. They offer consumers in the UK and overseas the legal guarantee that the meat they buy has come from animals that have spent their whole lives being raised to some of the world’s strictest welfare standards.
Scotland’s beef, lamb and pork producers make an important contribution to the country’s rural economy, contributing over £2.1 billion to the annual GDP of Scotland and supporting around 50,000 jobs in the farming, agricultural supply and processing sectors.
With hundreds of years of tradition behind them, Scottish farmers pride themselves on meeting the high standards of today’s modern meat consumers, at home and abroad.