About QMS

Our Business Pillars

About QMS
QMS Strategy

Delivering, Supporting, Protecting and Promoting the meat industry throughout the UK and overseas.

Quality Meat Scotland invests in training and education initiatives that motivate and attract the industry workforce looking at strategic engagement with key stakeholders to help sustainably grow the industry, as well as supply chain collaboration and the sharing of key market information. We also provide quality assurance initiatives to build the brand of Scotch Beef UKGI, Scotch Lamb UKGI, and Specially Selected Pork. We're dedicated to delivering professional services that help protect the Scottish meat industry and enable growth in domestic and international markets.

Provenance

To deliver and promote authentic, trusted brands, underpinned by quality assurance, which give Scottish red meat a competitive advantage.

Productivity & Profitability

Drive the development of key markets and foster a culture of innovation which provides practical tools and insight to drive profitability across the supply chain.

Planet & Place

To build Scotland a global reputation for sustainable red meat production, which enhances the environment and place from which it comes.

Our 5 Year Strategy

This is our vision for the future. Ambitious, bold, it reflects both the passion we have for the red meat supply chain we work on behalf of and our belief in its potential.

Our vision

Our vision is to be valued by our farmer and processor levy payers and key stakeholders, as a business support organisation which delivers strongly for the Scottish red meat industry as it continues to build a global reputation for animal welfare, quality assurance and integrity.

Our Mission

Our mission is to deliver a range of activities to support the development of a sustainable, professional, profitable and resilient Scottish red meat industry. We will promote and protect the Scotch Beef UKGI, Scotch Lamb UKGI and Specially Selected Pork brands through clear, effective communication to ensure consumers fully understand what sets our brands apart.

2030 Beef Sector Strategy

To support the development of a sustainable, professional, resilient and profitable Scottish red meat industry which makes an important contribution to Scotland Food & Drink’s target of £30bn by 2030.

View the 2030 Beef Sector Strategy