Video Library

Quality Meat Scotland produces regular videos for use on social media to help communicate key messages about the red meat industry to a range of audiences. Here is a selection of the latest videos that have been produced. Click on the video image to play it. Clicking on the bottom right icon within the video frame will display the video full screen

Public urged to be sheep-wise

Public urged to be sheep-wise

A campaign to encourage the public to be "sheep-wise" has been launched by NSA Scotland and Quality Meat Scotland. Scotland's rural organisations are uniting behind the campaign which features a high-impact film highlighting the devastation, for farmers and dog owners, caused by sheep worrying.

Published on 13 April 2017

Gary Maclean talks Scotch Beef PGI

MasterChef Champion Backs Scotch Beef PGI Campaign

The winner of BBC MasterChef: The Professionals has set himself the challenge of doing all he can to inspire consumers about the exceptional quality of Scottish produce, including Scotch Beef PGI.

Published on 11 April 2017

Rugby Star Scrums Down with Butcher, Chef and Farmer

Rugby Star Scrums Down with Butcher, Chef and Farmer

Here's a wee video of rugby star Stuart Hogg who took time out of his busy schedule to help us launch the 2017 Scotch Beef PGI campaign in Edinburgh. Stuart, who is a big fan of Scotch Beef and healthy eating, was joined by QMS Chairman and Perthshire beef farmer, Jim McLaren; butcher Bel Forbes from Bel's Butchers in Edzell, Angus; and Jeff Bland, Executive Chef at The Balmoral Hotel, Edinburgh. 

Published on 8 March 2017

Rebecca Adlington - Trailer

Rebecca Adlington Supports Scotch Lamb Campaign - Trailer

Here's a trailor showing highlights when Olympian Rebecca Adlington visited the MacDougall's from  and Muirhouse Farm, Kilmacolm, Elderslie Butchers and East Fulton Primary School in Linwood as part of the Scotch Lamb PGI marketing campaign. 

Published on 8 December 2016

Scotch Lamb PGI - Scott Brothers Butchers

Scotch Lamb PGI - Scott Brothers Butchers

Scott Jarron from Scott Brothers Butchers in Broughty Ferry explains why he sells locally-sourced Scotch Lamb PGI and why it is perfect for tasty, mid-week family meals, as well as Sunday roasts.

Video launched 28 November 2016

Jean-Christophe throws support behind Scotch Lamb

Jean-Christophe throws support behind Scotch Lamb

This video shows when award-winning chef Jean-Christophe Novelli swapped his chef's whites for wellies and waterproof leggings to visit an Angus Glens farm and learn first-hand about Scotch Lamb production.

Video launched 11 October 2016