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Video Library

Quality Meat Scotland produces regular videos for use on social media to help communicate key messages about the red meat industry to a range of audiences. Here is a selection of the latest videos that have been produced. Click on the video image to play it. Clicking on the bottom right icon within the video frame will display the video full screen

QMS Beef Market Update April 2016

QMS Beef Market Update April 2016

In this short video Stuart Ashworth, QMS Head of Economics Services, gives an update on prime cattle prices, including the factors behind the seasonal variation in the beef premium in Scotland.

Video launched 14 April 2016 

 

Consumer Trends, Katie Shade

Consumer Trends - Katie Shade

Here, in the latest video in a series on consumer trends, Katie Shade from Kantar talks about how red meat features heavily in the top ten favourite meals of the British public and the current consumer trend towards speedy convenient and ‘solution led’ meal options.

VIdeo launched 13 April 2016

The Benefits of EID Recording in Sheep

The Benefits of EID Recording in Sheep

In this short video Euan Ferguson, farm manager at South Clunes Farm near Inverness talks about the benefits he has seen since he began using EID to record his 1250 breeding ewes. 

Video launched 7 April 2016

Consumer Trends - Michael Freedman

Consumer Trends - Michael Freedman

Here’s the third of a series of short interviews on consumer trends filmed at the recent QMS marketing conference. In this video Michael Freedman from IGD reveals the results of recent research on what consumers want when shopping for red meat.

Video launched 31 March 2016

Tom Kitchin Highlights Commitment Behind Scotch Beef PGI

Tom Kitchin Highlights Commitment Behind Scotch Beef PGI

In this wee video chef Tom Kitchin visits Meikle Fieldie Farm in Glenfarg, farmed by the Hunter family. During his visit, Tom highlights the value he places on Scotch Beef PGI and the importance of welfare, quality assurance and stockmanship skills.

Video launched 23 March 2016

Consumer Trends - Nathan Ward

Consumer Trends - Nathan Ward

Here's the second of a series of short interviews on consumer trends filmed at the recent QMS marketing conference. In this video Nathan Ward from Kantar Worldpanel outlines the changes in the Scottish grocery market including the growth of discounters.

Video launched 15 March 2016

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