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The Scotch Butchers Club is managed by QMS and has over 250 committed members across GB, all are independent butchers and approved stockists of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.

The new changes to the Club will position butchers as the ‘Champions of Scotch’ promoting their skill, craftsmanship and knowledge to consumers via new social media channels and website. To achieve this the Club will benefit from a whole new look and it will offer members a host of new and enhanced benefits, including:

• Brand guidelines providing instructions on brand usage for members

• A new, dedicated website where members can access promotional material, photography, research and insights

• ‘Meat Club’ webinars with guest speakers and practical demos

• A knowledge transfer mentoring programme

• Future of Meat quarterly global insights

• A virtual master butcher competition

• Dedicated recipe and inspiration hub and literature including guides to cuts and cooking instructions

• Improved social media presence including butchers ‘how to’ videos and industry Facebook and WhatsApp groups

Butchers can enjoy all of this and more by applying to join the Scotch Butchers Club for £75 per year.

For more information about the Scotch Butchers Club or to discuss application, please get in touch via phone: 0131 510 7920 or email: sbc@qmscotland.co.uk