Scotch Lamb PGI is whole chain assured lamb from Scotland. In a nutshell, Scotch Lamb PGI is from specific animals that are sourced from selected Scottish farms, adopting best practice which includes animal welfare and natural production methods.
PGI stands for Protected Geographical Indication. It’s an EU scheme to protect and promote high quality traditional and regional food products unique to a geographic area. Scotch Lamb has long held this coveted PGI status.
When you see the Scotch Lamb PGI logo, you can be confident that the lamb was born, reared and processed in Scotland and held whole life quality assurance.
What does QMS do to promote Scotch Lamb PGI?
Our strategy is developed in consultation with the industry via our Scotch Lamb Marketing Strategy Group. This group meets at least twice a year and represents the Scottish lamb industry’s views.
We have a presence in the Scottish marketplace all year round within multiple retailers, wholesalers, independent retailers and foodservice outlets. Our marketing activities are focused on supporting sales as well as brand awareness of Scotch Lamb PGI among consumers.
We have at least one bespoke marketing campaign per annum which usually includes Scottish radio, outdoor poster sites, adverts in key consumer magazines and newspapers, online marketing as well as consumer sampling activities.
For consumer information about Scotch Lamb PGI, visit www.scotchkitchen.com.