Specially Selected Pork
What is Specially Selected Pork?
Specially Selected Pork is assured pork from Scotland. In a nutshell, Specially Selected Pork is from specific animals that are sourced from selected farms, adopting best practice including animal welfare and natural production methods. Specially Selected Pork is approved by The Scottish SPCA (Scotland’s animal welfare charity), who independently inspect farms and processors. For more information visit the assurance section of this website.
How QMS supports the image of Specially Selected Pork
Our strategy is developed in consultation with the industry via the Specially Selected Pork Marketing Strategy Group. This group meets at least twice a year and represents the Scottish red meat industry interests.
We have a presence in the Scottish marketplace all year round with multiple retailers, wholesalers, independent retailers and foodservice outlets. In 2016, QMS will launch a Specially Selected Pork marketing campaign which will include Scottish radio, adverts in key consumer magazines and newspapers, online marketing as well as consumer sampling activities.