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Specially Selected Pork is assured pork from Scotland. In a nutshell, Specially Selected Pork is from specific animals that are sourced from selected farms, adopting best practice which includes animal welfare and natural production methods.

Specially Selected Pork is approved by The Scottish SPCA (Scotland’s animal welfare charity), who independently inspect farms and processors. Specially Selected Pork has been approved by the Scottish SPCA for 20 years, for more information on this partnership visit the assurance section of this website.

When you see the Specially Selected Pork logo, you can be confident that the pork was born, reared and processed in Scotland and held whole life quality assurance.

What does QMS do to promote Specially Selected Pork?

Our strategy is developed in consultation with the industry via the Specially Selected Pork Marketing Strategy Group. This group meets at least twice a year and represents the Scottish pork industry’s views.

We have a presence in the Scottish marketplace all year round within multiple retailers, wholesalers, independent retailers and foodservice outlets. We have at least one Specially Selected Pork marketing campaign per annum which usually includes Scottish radio, adverts in key consumer magazines and newspapers, online marketing as well as consumer sampling activities.

For consumer information about Specially Selected Pork, visit