The recent marketing campaign behind Scotch Beef PGI has delivered strong results for the Scottish red meat industry.
The focus of the two-month campaign, run by Quality Meat Scotland (QMS), was to build awareness and trust in Scotch Beef PGI in the target markets of London, the Home Counties and Scotland, reinforcing the message that it is the best beef money can buy.
The recent round of Quality Meat Scotland’s Better Grazing meetings focussed on the technical aspects of managing grazing to maintain grass quality throughout the season. Speaking at five meetings throughout Scotland, Poppy Frater, grassland and sheep specialist with SAC Consulting, took livestock farmers through the principles of how to make the most of pasture quality.
The next Nithsdale Monitor farm meeting on Thursday 19 July will focus on how technology can be used to increase efficiency on livestock farms.
Andrew and Aileen Marchant, who farm at Clonhie Farm, Penpont near Lockerbie, run 900 breeding ewes, a small herd of 20 Luing cattle and have recently invested in 100 deer hinds on their 300-hectare upland tenanted farm.
The importance of benchmarking will be emphasised at the coming Morayshire Monitor Farm meeting on Tuesday 10 July.
Past monitor farmer Steven Sanderson, who farms 330 acres on Orkney, will join the community group at Corskie Farm to share his experiences after he completed a Nuffield Scholarship on benchmarking in beef farming.
The progress of a family farm near Hawick trying to improve its efficiency and profitability as part of a monitor farm programme will be highlighted during an open day they are hosting on Wednesday 11 July.
Whitriggs Farm near Denholm was announced as a monitor farm in December 2016. Eighteen months later and now half way through the three year programme, it is opening its gates to let anyone with an interest in livestock farming learn more about what they have been doing so far to improve the management of their business.