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Visitors to the Peebles Food Festival this weekend will get the opportunity to learn more about the work involved in getting food to their plates. 

Quality Meat Scotland (QMS) will join the Scottish Borders Food Network and a host of local food producers at the Eastgate Theatre in Peebles on Sunday, 23 October, the final day of the Peebles Food Festival 2011. 

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Two European importers were recognised for their support for Scotch Beef and Scotch Lamb at the world’s biggest food fair this week.

A new strategy aimed at further developing the market for Scotch Beef and Scotch Lamb into the wider European market was announced at the world’s biggest food trade fair today.

In its first major revision since 2006, the new strategy, which has been developed in collaboration with Scottish exporters outlines a three pronged approach to both supporting established markets and helping Scotland’s products gain a foothold in other areas in both Europe and beyond.

As a highly versatile protein which is great value for money, the overall pork category at retail level has largely benefitted from the slow economy over the past few years.  According to Kantar WorldPanel, the volume of fresh pork sold at retail level in GB has increased by a 2.6% year on year to exceed 172,451 tonnes in August 2011; this built upon an increase of 5.8% in volume sold in the previous year. The growth in fresh pork sales in recent years has largely been driven by new shoppers entering the category.

Internet sales of red meat are continuing to rise and now equate to 3.7% of the fresh red meat market, an increase of just under 1% in the past year. Kantar, the retail market research specialists, measured the value of online sales of fresh red meat at £118 million. 

Kathy Peebles, QMS Livestock Development Manager commented: “With the rising interest in locally produced food and food tourism, QMS is offering levy payers the opportunity to take part in free workshops which will help producers develop skills to enable them to diversify into the direct selling of red meat.” 

Internet sales of red meat are continuing to rise and now equate to 3.7% of the fresh red meat market, an increase of just under 1% in the past year. Kantar, the retail market research specialists, measured the value of online sales of fresh red meat at £118 million. 

Kathy Peebles, QMS Livestock Development Manager commented: “With the rising interest in locally produced food and food tourism, QMS is offering levy payers the opportunity to take part in free workshops which will help producers develop skills to enable them to diversify into the direct selling of red meat.” 

Internet sales of red meat are continuing to rise and now equate to 3.7% of the fresh red meat market, an increase of just under 1% in the past year. Kantar, the retail market research specialists, measured the value of online sales of fresh red meat at £118 million. 

Kathy Peebles, QMS Livestock Development Manager commented: “With the rising interest in locally produced food and food tourism, QMS is offering levy payers the opportunity to take part in free workshops which will help producers develop skills to enable them to diversify into the direct selling of red meat.” 

Scotland’s meat exporters will be flying the flag for Scotch Beef, Scotch Lamb and Specially Selected Pork in Cologne, Germany from tomorrow (8 October) at the world’s largest food trade fair.

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