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A London campaign to drive awareness of Scotch Beef which was developed by Quality Meat Scotland lifted two awards at last night’s Marketing Society Awards in Glasgow.

The campaign, which was part of a £600,000 Scotch Beef campaign targeting Scotland and London, included a very successful strategic move away from underground advertising in the capital city.

Instead over 400 roadside 48 sheet “Great Quality of Taste” posters featuring the latest Glen creative were located at key rush-hour hotspots.

 

Quality Meat Scotland is supporting a new cooperative network to help tackle zoonotic infections and disease which was launched today (May 18) in Edinburgh.

The network aims to bring together individuals and groups from academia, policy, government agencies, industry, veterinary and public health bodies to facilitate inter-disciplinary initiatives and innovative approaches to reduce the impact of zoonoses.

Quality Meat Scotland’s Scottish Sheep Strategy group has launched a new project to investigate how production efficiencies can be maximised on commercially operated farms using the Suffolk as a terminal sire.

The new project, officially launched today (May 17th) at the Morrisons Farm at Dumfries House Estate, is phase two of the successful Focus Farms project, aimed at gauging the effectiveness of using Estimated Breeding Values to improve the performance of commercial flocks.

The need for farmers to avoid gambling their business profitability on a good looking tup is the main message coming out of the first phase of the Scottish Sheep Strategy Focus Farm Project.

 Over four tupping seasons and nearly four thousand lambs born the project, led by Quality Meat Scotland, has consistently proven the value in investing in high quality performance recorded tups as opposed to just going by eye.

 

 

Quality Meat Scotland today (Friday May 13th) launched an in-store and on-line campaign to urge consumers to make the most of Specially Selected Pork during the BBQ season.

The campaign, which will run for a month, urges people to “Make Your Mark on the BBQ by serving up Specially Selected Pork.”

The campaign will see Specially Selected Pork brand ambassadors making their appearance in the aisles of major retailers throughout Scotland including Asda, Tesco and J Sainsbury.

Members of an Aberdeenshire rugby club have been taking a keen interest in top quality local food production and in particular the production of Scotch Beef in the area.

Produce from local farms, including Scotch Beef supplied by McIntosh Donald, will have pride of place on the menu of Garioch RFC’s annual  dinner tomorrow (Saturday May 14th).

 “Eating well is a very important part of achieving optimum fitness and we are fortunate to have so many producers of great food locally,” said David Fyffe, a Vice President of the Club.

Two Scottish butchers have shown their meat mettle by beating off stiff competition to scoop the Scotch Butchers Club Meat Skills Scotland Championship title.

 Butchers from throughout Scotland gathered in Perth yesterday (Sunday, May 8th) to showcase the skills and craftsmanship for which their trade is renowned.

A Fife farmer has pulled off his wellies to don chef’s whites and take part in a UK-wide quest to find “Britain’s Best Dish”.

George Milne (44)  has in recent weeks been busy lambing his 260 ewes at Kinaldy Farm, near St Andrews as well as finding himself unexpectedly propelled into the limelight and facing the nerve-wracking prospect of preparing his treasured Scotch Lamb dish in front of the cameras.

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