Scotch Beef and Lamb is making its presence felt in China this week as a result of Quality Meat Scotland’s involvement in a visit by a major delegation of 30 business leaders from the European food sector.
Laurent Vernet, QMS Head of Marketing, is part of the delegation which is representing an enticing array of world-famous European food and beverage produce in China.
Her Royal Highness, The Princess Royal, today (Monday 14th March) met four top chefs who have been appointed by Quality Meat Scotland as ambassadors for Scotch Beef and Lamb in the UK and overseas.
Her Royal Highness was attending a Scotch Beef Club event at Butchers Hall in London in her role of patron of the Club which organises regular academy courses to encourage members to learn more about how Scotch Beef and Lamb is produced and how best to serve it.
Ten revered English chefs got some hands-on experience of Scotch Beef production during a visit to a family-run Perthshire beef and sheep farm.
The chefs, including Chris Galvin who runs three top London eateries with his brother and David Colcombe chef/owner of the acclaimed Opus restaurant in Birmingham, spent an afternoon with the McLaren family at Netherton, near Blackford.
The farm visit, along with a butchery demonstration from Aberfoyle-based butcher Jonathan Honeyman and John Webber of the Nick Nairn Cook School, was organised by Quality Meat Scotland.
A young Highland bull made an impressive spectacle pitch-side at Murrayfield stadium to launch a new sponsorship unveiled today between Scotch Beef and Scottish Rugby.
Led by Scotland players, Chris Paterson and Ross Ford, the two year old red bull made a debut bovine appearance at the home of Scottish Rugby ahead of Scotland’s next Six Nations clash with England at Twickenham on March 13th.
Following assurances from the Food Standards Agency on the use of recycled waste products on agricultural land accessible by ruminants, Quality Meat Scotland has announced a partial relaxation of the rules in the Cattle and Sheep Assurance Scheme.
A new Scotch Lamb campaign, developed by Quality Meat Scotland, is urging consumers to “Buy Local” when making their purchase decisions.
The adverts are based on striking new creative which tempts consumers with a tantalising dish of Scotch Lamb cutlets served with seasonal vegetables.
The four week campaign now underway features print advertising, including a cover wrap in The Times Food and Drink Supplement, as well as six sheet billboards at major retailers. The activity also includes on-line presence on key cooking and recipe websites.