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Robert Fleming

Orkney Managed Grazing Group, a new initiative from Quality Meat Scotland (QMS), is hosting their first open meeting on Tuesday 30 July and invite livestock farmers interested in learning how to use grass in a more financially positive way to attend.

A new report released today (18 July) reveals the full extent of Brexit’s potential implications for British beef and lamb supply chains.

Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year.

Quality Meat Scotland’s Director of Marketing and Communications, Carol McLaren, has been selected as a finalist in a major award in recognition of her contribution to the red meat industry.

Foodies will be able to enjoy high-quality, delicious Scotch Beef PGI at Mark Wahlberg’s new ‘Wahlburgers’ restaurant and bar following its opening in Covent Garden London.

As Quality Meat Scotland prepares to launch its Meat With Integrity campaign later this month, farmers and others in the red meat chain, are being urged to really get behind the initiative in the coming weeks.

The campaign, which aims to raise public awareness of the Scottish red meat industry’s animal welfare and sustainability credentials, will cover all three brands - Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork - and will include billboard, print, social media and digital activity.

Scottish pig producers are benefiting from a slow and persistent rise in farmgate prices which have climbed 10% since the beginning of April to stand currently 8% above last year’s level, according to the latest analysis by Quality Meat Scotland (QMS).

Carol McLaren

The professionalism of Quality Meat Scotland’s marketing and communications work has been recognised with two leading communications awards at the recent PRCA DARE Awards.

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