The potential benefits to farm businesses of being involved in the monitor farm programme, were evident again this week, when close to one hundred farmers and industry representatives attended the initial meeting of the new southwest Scotland dairy monitor farm run by the Fleming family at Hillhead, Kirkpatrick-Fleming in Dumfriesshire.
Quality Meat Scotland is appearing at Britain’s largest food trade show to get more of the industry to support Scotch Beef and Lamb.
The Scotch Butchers Club, QMS’ group of premium independent butchers that support and promote Scotch Beef and Lamb, will have a stand in the Meat @ Foodex trade show from this Sunday to Wednesday at the NEC, Birmingham.
The surge of interest among Scotland’s farmers in the opportunity monitor farms present in terms of business efficiency, was evident today (March 4th) at the first meeting of the Central Scotland dairy monitor farm.
More than 100 farmers and industry representatives, from as far afield as Dumfries-shire, attended the initial meeting hosted by the Milne family of Carcary Farms, near Brechin in Angus.
The first meeting of the new Caithness and Sutherland monitor farm - Scotland’s most northerly monitor farm - attracted a record attendance of almost 100 people.
Westfield, four miles west of Thurso, is run by Johnny MacKenzie and his step-son, Gary Elder, who both admitted feeling somewhat daunted as the influx of fellow farmers and others involved in agriculture gathered at their steading.
Their apprehension, however, soon dissipated as they started discussing what they hope their involvement in the project will achieve.
The latest phase of a Quality Meat Scotland campaign to place Scotch Beef at the top of every discerning Londoner’s shopping list has been launched today.
The next stage of the £500,000 ‘Scotch Beef: Great Quality of Life, Great Quality of Taste’ campaign aims to reach 1.8 million shoppers during a two week run in selected London underground locations, and should reach more than half of those using the stations every day.