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Scotch Beef’s position as Scotland’s best-known food brand has been confirmed by a new Scottish Government survey.

Quality Meat Scotland, the industry’s red meat promotion and development body says the study of environmental attitudes has given a new dimension to Scotch Beef’s popularity.

Scotch Beef and Lamb and Specially Selected Pork are to be showcased at one of Britain’s biggest for trade fairs.

Quality Meat Scotland has taken space in the Scottish Pavilion at this weekend’s IFE expo, taking place between 15-18 March 2009 at the ExCeL Centre in London.

Food experts from all over Europe are converging on Prague on Thursday (12th March) to debate the future of food labelling including the use of quality marks such as the Protected Geographical Indication (PGI).

Quality Meat Scotland, the Scottish red meat industry promotional and development body, has been invited to attend as the single largest producer of PGI products in the EU.

The latest campaign to promote Scotch Lamb has had one of the biggest responses in Scottish Radio history.

Outlining how easy it is to cook with Scotch Lamb, the campaign ran recently on the Scottish Bauer Radio group stations, and was backed with a competition which collected the highest number of entries in the group’s history.

An on-farm study to gauge cattle temperament in Scottish conditions is the first step in helping farmers breed easy to handle cattle with higher quality meat.

A QMS funded project has so far has seen the behaviour of 151 cattle assessed to gauge their behavioural response when being handled. Strong flight responses are undesirable as they both risk the safety of the handler and the animal and require additional labour to control stock.

More Scots have been picking pork in the New Year, with strong growth shown in both volume and value sales.

New figures from independent research firm TNS show that in Scotland in the four weeks to 25th January 2009 there was a value increase of sales of 15% to £5 million, but volume also jumped 6% to 1,039 tonnes. This outstripped British figures, with 9% growth in value and only 2% in volume.

QMS is helping Scots beat the cold snap and turn the heat up this Valentine’s Day with a recipe guaranteed to make your night sizzle.

Containing a potent mixture of ingredients traditionally famed for their libido and fertility boosting properties our Chilli Hot Scotch Beef could be the recipe for success on Saturday.

The dish is simple enough for even the most pan-phobic to rustle up for a romantic evening in with a significant other, and saves you having to brave the cold.

The recipe contains the following sizzling ingredients:


All of the serviced butcher counters in ASDA stores in England and Scotland are set to sell and be branded with a range of Scotch Beef this month.

The move, which will see 23 of the supermarket’s full service butcher counters donning distinctive blue branding, presenting a high quality product backed up with high quality service.