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The QMS Scottish Sheep Strategy is offering the chance for one enthusiastic person from the sheep industry in Scotland to participate in a major sheep breeding event.

The strategy is offering a person interested in sheep farming, including farmers, students and researchers, the opportunity to go to the Sheep Breeders Round Table 2009 which will be held at Stratford Upon Avon between Friday 13 and Sunday 15 November.

Lamb is set to be the flavour of the month this Autumn with the launch of the annual Festival of Scotch Lamb.

The festival of Scotch Lamb is a £180,000 campaign aimed at getting Scots to rediscover the taste and versatility of Scotch Lamb during autumn, when it is at its most succulent.

We are bringing that message to TV screens for the first time ever, and we’ll also using innovative online advertising on some of the most popular food sites.

A unique manual offering a step by step account on the forgotten craft of processing 5th quarter products, such as offals and cheeks, has been distributed to Scottish meat processing companies.

The move is part of a £300,000 Scottish Government funded project to rekindle 5th quarter trade in Scotland with the potential to generate an extra £3 million a year for the Scottish red meat industry.

Quality Meat Scotland will be highlighting the importance of PGI next week at a prestigious London event.

The red meat promotion and development body will be joining some of Britain’s other top food producers to take part in the inaugural Defra EU Protected Food Names Roadshow at the department’s head office in London on Friday 7th August.

With tup buying time looming, the Scottish Sheep Strategy is offering farmers the opportunity increase their understanding of how using EBVs can help their profitability.

The Quality Meat Scotland funded Scottish Sheep Strategy is holding a series of workshops to help farmers hone their stock selection skills, and show how performance figures can help develop targeted traits within your flock and to help increase your financial returns.

Eight lucky Scots will get the chance to win a luxury weekend break in Scotland this summer thanks to Specially Selected Pork.

Building on the new ‘Look for the label’ campaign Quality Meat Scotland, the marketing and development agency for Scotland’s pig producers, is launching a new wave of advertising in the media, in store and online.

Running between 25 July and mid September, the campaign will feature a mixture of press and online adverts.

Tracking of prices paid for assured and non assured livestock in Scotland has revealed an average premium of 8p per kilo liveweight for assured cattle for the first six months of 2009, while assured new season lambs secured an extra 2.4p per kilo during May and June.

Quality Meat Scotland, the red meat industry development and promotion body, analyses information drawn from Scottish auction marts to determine the level of the premium on an ongoing basis.

For the six month period from January to June 2009 the Assurance premium was:

Two of QMS’s most popular videos, Meat Quality - Science into Practice and A Healthy Future for Scottish Livestock are now available for free online.

You can access these and several other QMS videos on the QMS Moo Tube channel,