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QMS Press contacts
To contact the QMS Media & PR team, please email:
Consumer enquiries - QMSScotland@webershandwick.com
Trade/Industry enquiries - qmscotland@janecraigie.com

One of the world’s largest supermarket groups is being recognised for its support of Scotch Lamb at the world’s biggest food fair today (Monday October 12).

The Belgian arm of global retail giant, Carrefour, is being presented with the award by Cabinet Secretary for Rural Affairs, Richard Lochhead, on the Scotch Beef and Lamb stand at the ANUGA food trade fair in Cologne.

Accepting the award on behalf of the retailer will be Mr. Marc Vromman, Director of Carrefour’s butchery category in Belgium.

Scotch Lamb has earned a place at the top of the menu at the final of the world’s most prestigious cooking competition, the Bocuse d’Or, in France.

The successful bid, lead by Quality Meat Scotland, will provide the Scottish red meat industry with an unparalled platform to showcase Scotch Lamb to a gathering of the crème de la crème of chefs and restaurateurs from around the globe.

The Bocuse d’Or takes place every two years in Lyon, the culinary capital of Europe, alongside SIRHA, the International Hotel, Catering and Food Trade Exhibition.


Quality Meat Scotland’s pioneering plan to get Scotland’s kids back in the kitchen and cooking, healthy nutritious meals has been launched in nearly 100 new schools.

Successfully piloted in Glasgow in 2007 and east central Scotland in 2008, the QMS Meat Voucher scheme is an industry initiative to help combat the obesity epidemic sweeping Scotland by helping teach secondary age children how to cook quality, nutritious meals.

Quality Meat Scotland is set to take steps to ensure it is strongly positioned to robustly deliver its important red meat promotion and development workload for the Scottish livestock industry.

Nine Scots exporters are heading to Germany next week to help further stimulate export trade to Europe and beyond.

The companies are joining red meat promotion and development body Quality Meat Scotland at ANUGA, the world’s largest and most important food trade fair, taking place between 10 – 14 October in Cologne.

The show brings together the suppliers, decision makers and opinion formers of the trade, food service and catering markets from around the world.

The QMS Scottish Sheep Strategy is offering the chance for one enthusiastic person from the sheep industry in Scotland to participate in a major sheep breeding event.

The strategy is offering a person interested in sheep farming, including farmers, students and researchers, the opportunity to go to the Sheep Breeders Round Table 2009 which will be held at Stratford Upon Avon between Friday 13 and Sunday 15 November.

Lamb is set to be the flavour of the month this Autumn with the launch of the annual Festival of Scotch Lamb.

The festival of Scotch Lamb is a £180,000 campaign aimed at getting Scots to rediscover the taste and versatility of Scotch Lamb during autumn, when it is at its most succulent.

We are bringing that message to TV screens for the first time ever, and we’ll also using innovative online advertising on some of the most popular food sites.

A unique manual offering a step by step account on the forgotten craft of processing 5th quarter products, such as offals and cheeks, has been distributed to Scottish meat processing companies.

The move is part of a £300,000 Scottish Government funded project to rekindle 5th quarter trade in Scotland with the potential to generate an extra £3 million a year for the Scottish red meat industry.

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