More than 50 chefs from throughout Scotland have been learning about the opportunities in using everything but the ‘oink’ from pig carcases to help profitability.
The sold-out event, which took place at Gleneagles Hotel in Perthshire today (21 Apr) gave members of Quality Meat Scotland to show how Specially Selected Pork can be a exciting, cost effective and flexible addition to the best restaurant menus.
A new nationwide pig health project has progressed with the appointment of a new Pig Veterinary Adviser.
Experienced vet Iain Mortimer has been appointed to work with the industry and national organisations to achieve and maintain a high health status for the Scottish pig sector.
Beginning in May, funding for the position comes from the £1 million package announced in August last year by the Cabinet Secretary for Rural Affairs and the Environment Richard Lochhead, after consultation with the Scottish pig industry.
Scots shoppers are being told to look for the label at the launch of a new Specially Selected Pork campaign.
The spring campaign kicks off this week and includes brand new outdoor ads covering both billboards and smaller 6-sheet or bus-shelter formats, over a four week period as well as branded taxis in Glasgow and Edinburgh for the next year.
Both will still use the popular “get some pork on that fork” line, but also go further to get shoppers to look for the label and choose Specially Selected Pork.
The doors to a major new international market have been opened, with the United Arab Emirates lifting their foot and mouth related restrictions on the import of lamb from the whole of the United Kingdom.