It is essential that the Scottish red meat industry is provided with concrete assurances that our world-renowned, whole-chain assured brands - Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork – will not be undercut by imported products produced to lower welfare and environmental standards, post-Brexit, says Quality Meat Scotland (QMS) Chair, Kate Rowell.
The Scottish red meat industry and its brands will be showcased on consumers’ social channels across the country later this month, as Quality Meat Scotland (QMS) brings the activities that they would usually host at the Royal Highland Show, online.
Quality Meat Scotland (QMS) has launched a series of new “Sustainable Red Meat Action Groups” aimed at livestock farmers who are keen to understand the relationship between carbon, meat production and profit.
Research by Quality Meat Scotland (QMS) and ScotPulse can reveal that eight out of ten Scots eat red meat at least once per week and three in four of those are happy to pay more for better quality products.
Improved community spirit, better business performance and an openness to change are just some of the benefits experienced by farming groups and businesses involved in the 2016–2019 Monitor Farm Scotland programme, according to a new report launched by Quality Meat Scotland (QMS) and Agriculture and Horticulture Development Board (AHDB).