As Quality Meat Scotland prepares to launch its Meat With Integrity campaign later this month, farmers and others in the red meat chain, are being urged to really get behind the initiative in the coming weeks.
The campaign, which aims to raise public awareness of the Scottish red meat industry’s animal welfare and sustainability credentials, will cover all three brands - Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork - and will include billboard, print, social media and digital activity.
