Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year.
As Quality Meat Scotland prepares to launch its Meat With Integrity campaign later this month, farmers and others in the red meat chain, are being urged to really get behind the initiative in the coming weeks.
The campaign, which aims to raise public awareness of the Scottish red meat industry’s animal welfare and sustainability credentials, will cover all three brands - Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork - and will include billboard, print, social media and digital activity.
Scottish pig producers are benefiting from a slow and persistent rise in farmgate prices which have climbed 10% since the beginning of April to stand currently 8% above last year’s level, according to the latest analysis by Quality Meat Scotland (QMS).
Local livestock farmers who want to find out more about how to make the most out of their grassland through the use of multi-species swards are invited to attend a Better Grazing meeting in Dunkeld on Friday 12 July hosted by Quality Meat Scotland (QMS).