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Disruptions to the public sector, including the closure of schools and colleges, continue to be a challenge for Scotland’s red meat supply chain, comments Quality Meat Scotland (QMS) Chair, Kate Rowell.

Four short infomercials featuring ‘Make It’ style recipe inspiration and kitchen tips and hacks are launching on STV this week.  Two of these will be focused on Scotch Beef, a third on Scotch Lamb and the final on Specially Selected Pork.

Both the vital role played by domestic supply and the critical contribution made by key workers in food production to achieving overall food security have been emphasised by the coronavirus pandemic, according to the latest market commentary by Quality Meat Scotland (QMS).

A new report which includes a step-by-step approach to growing fodder beet, has been launched today by Quality Meat Scotland (QMS), AHDB and SAC Consulting as part of the Monitor Farm Scotland programme.


With home schooling now well underway after the Easter holidays, Scotland’s leading food, farming and rural life education organisations have launched a new online education hub pulling family-friendly educational content into a one-stop shop for parents, teachers and pupils.

Regularly weighing cattle has helped the Angus Monitor Farmers select animals for slaughter as well as monitor cattle growth rates to maximise their outputs and improve business efficiency.

A major £1.2 million national consumer campaign encouraging consumers to “Make It” with beef is being launched by Quality Meat Scotland (QMS), AHDB and Hybu Cig Cymru (HCC).

The pace of change in the red meat sector has never been faster during the current covid-19 outbreak, prompting Quality Meat Scotland (QMS) to launch a series of six weekly podcasts hosted by broadcaster, Mark Stephen.