As we start a new decade, hindsight emphasises the challenges our industry will continue to face, according to the latest market commentary by Quality Meat Scotland (QMS). 

Quality Meat Scotland (QMS) is this month putting Meat with Integrity back at the forefront of consumers’ minds as it relaunches its campaign to raise awareness of the quality and provenance of Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork following its huge success in 2019.

The benefits of red meat as part of a healthy balanced diet will be heard loud and clear next month, thanks to joint activity planned by levy bodies in England, Scotland and Wales.