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Regularly weighing cattle has helped the Angus Monitor Farmers select animals for slaughter as well as monitor cattle growth rates to maximise their outputs and improve business efficiency.

A major £1.2 million national consumer campaign encouraging consumers to “Make It” with beef is being launched by Quality Meat Scotland (QMS), AHDB and Hybu Cig Cymru (HCC).

The pace of change in the red meat sector has never been faster during the current covid-19 outbreak, prompting Quality Meat Scotland (QMS) to launch a series of six weekly podcasts hosted by broadcaster, Mark Stephen.

Regularly weighing and electronic identification in cattle has helped Bielgrange Farm to monitor the health of livestock and optimise their performance.

Willie Harcus from Quanterness Farm has improved both grass and livestock performance on his Orkney farm since adopting better grazing management over the last year.

Three of Scotland’s finest ingredients, Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, are set to hit TV screens across Scotland in the coming weeks as part of Quality Meat Scotland’s ‘Make It’ campaign. 

With lockdown restrictions in the UK set to continue for at least another three weeks as the coronavirus outbreak is tackled, the challenges of the red meat supply chain become a little more certain in the short-term, according to the latest market commentary by Quality Meat Scotland (QMS).


As people are spending more time at home than ever before, Quality Meat Scotland (QMS) is encouraging consumers to use their extra time with family to cook delicious, nutritious meals with virtual cookery lessons.