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Shoppers in Glasgow’s bustling city centre were given the chance to try delicious Scotch Lamb PGI this St Andrew’s Day (30th November 2019) as part of Quality Meat Scotland’s ‘Scotch Lamb, Naturally’ campaign.

Stationed on Argyle Street, Ewenice the Scotch Lamb mascot was on hand to distribute delicious samples of the high quality and versatile meat in a bid to encourage Scots to eat more Scotch Lamb.  

The event gave representatives of the brand the chance to engage directly with consumers on the sustainable and high welfare practices which sets Scotland’s sheep farming industry apart from alternative global farming methods. The team also highlighted the care and dedication of Scottish farmers who deliver a high-quality and traceable product. 

Kirsty Fox, Marketing Manager at Quality Meat Scotland, said: “St Andrew’s Day is the ideal time to showcase and celebrate one of the country’s top-quality products – Scotch Lamb. 

“Delivering a sampling event like this gave us the opportunity to speak to over 4000 shoppers and share the strong farming credentials we associate so closely with Scottish sheep farming as well as highlighting the versatility of Scotch Lamb whilst they tucked in to delicious samples.”

The Scotch Lamb roadshow is part of QMS’s successful “Scotch Lamb, Naturally” campaign, which encourages Scottish consumers to enjoy Scotch Lamb as a healthy mid-week dinner that the whole family can enjoy.

It coincided with a national campaign, kicked off by United Auctions’ Managing Director George Purves, to make Scotch Lamb PGI the national dish for St Andrew’s Day. More than 1,500 people up and down the country committed to celebrating November 30th with Scotch Lamb and shared their support on social media using the #LambForStAndrewsDay hashtag.

Consumers are encouraged to visit www.scotchkitchen.com/scotch-lamb-naturally to discover a range of new recipes created using Scotch Lamb with a preparation time of 30 minutes or less.