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Quality Meat Scotland (QMS), the public body which works to promote, protect, develop and support the Scottish red meat industry, has appointed Gordon Newlands as its new Brands Development Manager.

Gordon, who has over 35 years’ experience within the red meat industry, is a qualified butcher and has worked for the Q Guild, SFMTA and, most recently, Newly Weds Foods where he was an Account Manager.

Gordon’s role in QMS will entail leading the management and development of the Scotch Beef Club and the Scotch Butchers Club, promoting Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork through butchers and chefs across Scotland and the UK.

Alan Clarke, QMS Chief Executive, commented: “Gordon boasts a solid grounding in the red meat industry. This, coupled with a strong personal interest in the brands, makes him a valuable addition to the small team at QMS.”