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Chief Executive's Office
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Alan Clarke

Chief Executive

As Accountable Officer for QMS, I am responsible to the Scottish Government for safeguarding all funds falling within the stewardship of the organisation. I am the link between the direction set by the Board and the implementation of its strategies by making sure the executive team delivers the activities necessary for QMS to successfully achieve its remit.


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Kirsty McCormack

Executive Assistant

As Executive Assistant, I provide support to the Chair and Chief Executive across key business issues. I provide administrative support for the Board and assist with the development of QMS' policies and procedures.

Corporate Services
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Debbie Phillips

Head of Corporate Services

My role is to ensure effective corporate governance and that the principles of best practice and value are incorporated into QMS processes and procedures. I have overall responsibility for the financial and administrative functions of QMS.


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Ashley Little

Finance Assistant

I am responsible for the day to day operation of the sales and purchase ledgers and assist in the production of some of the organisation's financial reports.



Maria Burton

Office Assistant

As the QMS Office Assistant, I am the first point of contact for all general enquiries. I assist the Corporate Services Team with the day-to-day running of the office and provide additional support to different departments with administration tasks, event planning and preparation for meetings.

Marketing & Comms
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Lesley Cameron

Director of Marketing & Communications

My role involves leading on the planning, delivery and evaluation of all marketing and communications activities and wider corporate and industry communications, undertaken by the Marketing & Comms team.  My remit also covers QMS's health & education activity and communicating the work of our industry development and economic services teams. Issues management is another key aspect of the role.


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Claire Higgs

Communications and PR Manager

My role involves working on all aspects of corporate and consumer communications, including media, websites and social media. I lead on the PR activity behind the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands. I draft press releases, features and other content for the media and organise photography and videography in support of our consumer-facing PR activity.


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Jennifer Robertson

Health & Education Manager

As a registered dietitian, I am responsible for many of the nutrition and health related issues concerning QMS and the red meat industry. Much of my time is spent visiting schools, educating pupils about eating red meat as part of a healthy balanced diet. I also work with the teams in QMS on projects with a nutrition or health focus.


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Alix Ritchie

Health & Education Manager

I am responsible for delivering education to pupils about eating red meat as part of a healthy, balanced diet.  I work closely with our partners to ensure that the key red meat messages about health and the environment are communicated throughout the food education network. I previously worked as a Project Coordinator with the Royal Highland Education Trust (RHET) and work on our family hill farm in Perthshire.


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Kirsty Fox

Marketing Manager

I am responsible for leading the GB marketing activity behind the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands.


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Ciara El-Mansi

PR & Marketing Executive

I am responsible for all food service activity taking place within QMS. I also manage the everyday running of the Scotch Beef Club, promoting beef club membership throughout Scotland and the UK. My role also includes supporting on PR and marketing activities, including consumer-facing events.


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Laura Strang

Corporate Communications Executive

My role is to support the Corporate Communications Manager to provide high quality communications and PR to promote our industry work to our key stakeholders and to both develop our industry and protect our industry from misinformation


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Antoine Legendre

Category Manger

My role  will be to create and develop a long-term strategy that drives sales, value and customer penetration of our Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands across both retail, and foodservice channels.

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Frances Hamilton

Brand Specialist

I am part of the Consumer Marketing team, and responsible for the digital marketing activity behind the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands.

Industry Development
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Sarah Millar

Director of Industry Development

I am responsible for the development and delivery of programmes of activity to improve the quality and efficiency of the primary production of red meat and its supply chain in Scotland.


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Bruce McConachie

Interim Head of Industry Development

I am responsible for the development and delivery of programmes of activity to improve the quality and efficiency of the primary production of red meat and its supply chain in Scotland.


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Allan Ward

Pig Specialist

My primary role is to help Scottish pig producers to improve efficiency. I manage the Pig Business Network which covers Pig Monitor Farms, Pig Satellite Groups and provision of Agrosoft WinPig production software. I also have responsibility for all QMS pig health projects. 


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Beth Alexander

Trainee Cattle & Sheep Specialist

My role is to assist and deliver knowledge transfer and industry facing activities. My main focus is the delivery of ‘Meat the Market’ as well as other projects aimed at improving the productivity, profitability and sustainability of livestock farmers in Scotland. I also support the economics department to collate industry data on prices and supply for the agricultural media.



John Evans

Cattle & Sheep Specialist

My role with QMS will involve the effective delivery of a range of activities aimed at assisting farmers to further improve the productivity and profitability of beef and lamb production.

Market Development
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Tom Gibson

Director of Market Development

My role involves working collaboratively with the Scottish red meat industry to identify opportunities for the sector to maintain, build and access new market opportunities locally, nationally and internationally.   I’m keen to forge new partnership with retailers, the food service industry, suppliers and exporters to showcase our exceptional products and promote our truly world class brands.


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Graeme Sharp

Market Development Analyst

My role involves providing support with the UK marketing activity undertaken behind the three brands – Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.I also manage the Scotch Butchers Club – including awards and competitions, promotions and campaigns and social media activity and take a key role in public sector food procurement liaison.


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Gordon Newlands

Brand Development Manager.

My role in QMS will entail leading the management and development of the Scotch Beef Club and the Scotch Butchers Club, promoting Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork through butchers and chefs across Scotland and the UK.

Economics Services
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Stuart Ashworth

Director of Economic Services

I lead the economics team working on policy impact analysis and providing market information and other data to help businesses plan for the future. In particular we monitor developments in CAP, world trade, and climate change policies as well as looking at future supply patterns and providing enterprise information from which producers can benchmark their businesses.


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Iain Macdonald

Senior Economics Analyst

It is my job to ensure that the market prices and graphs on the QMS website are maintained. I also update our price and supply datasets and use this information to write market reports on a weekly and monthly basis. In addition, I support other members of the QMS team and external stakeholders with market information and analysis.  Each year I produce the Red Meat Industry Profile.


Brands Integrity
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Kathryn Kerr

Head of Brands Integrity

My role is to lead the strategy and operational development of our Brands Integrity department. The function of the department is to provide quality assurance throughout the red meat supply chain to more than 10,000 members. 



Lesley Shuttleworth

Project Officer

My role is to develop and deliver Brands Integrity projects, ensure high levels of customer service for the Quality Assurance scheme members, deliver added value to membership services and develop strong relationships within the red meat supply chain and key stakeholders.

Strategic Engagement
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Douglas Bell

Director of Strategic Engagement