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Chief Executive's Office
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Alan Clarke

Chief Executive

As Accountable Officer for QMS, I am responsible to the Scottish Government for safeguarding all funds falling within the stewardship of the organisation. I am the link between the direction set by the Board and the implementation of its strategies by making sure the executive team delivers the activities necessary for QMS to successfully achieve its remit.


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Kirsty McCormack

Executive Assistant

As Executive Assistant, I provide support to the Chair and Chief Executive across key business issues. I provide administrative support for the Board and assist with the development of QMS' policies and procedures.

Corporate Services
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Debbie Phillips

Head of Corporate Services

My role is to ensure effective corporate governance and that the principles of best practice and value are incorporated into QMS processes and procedures. I have overall responsibility for the financial and administrative functions of QMS.

Direct phone number: 0131 510 7923

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Ashley Little

Finance Assistant

I am responsible for the day to day operation of the sales and purchase ledgers and assist in the production of some of the organisation's financial reports.

Direct phone number: 0131 510 7921

Marketing & Comms
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Carol McLaren

Director of Marketing & Communications

My role involves leading on the planning, delivery and evaluation of all marketing and communications activities and wider corporate and industry communications, undertaken by the Marketing & Comms team.  My remit also covers QMS's health & education activity and communicating the work of our industry development and economic services teams. Issues management is another key aspect of the role.

Direct phone number: 0131 510 8043

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Claire Higgs

Communications and PR Manager

My role involves working on all aspects of corporate and consumer communications, including media, websites and social media. I lead on the PR activity behind the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands. I draft press releases, features and other content for the media and organise photography and videography in support of our consumer-facing PR activity.

Direct phone number: 0131 510 8042

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Jennifer Robertson

Health & Education Manager

As a registered dietitian, I am responsible for many of the nutrition and health related issues concerning QMS and the red meat industry. Much of my time is spent visiting schools, educating pupils about eating red meat as part of a healthy balanced diet. I also work with the teams in QMS on projects with a nutrition or health focus.

Direct phone number: 0131 510 7929

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Kirsty Fox

Marketing Manager

I am responsible for leading the GB marketing activity behind the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands.

Direct phone number: 0131 510 7926

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Graeme Sharp

Marketing Executive

My role involves providing support with the UK marketing activity undertaken behind the three brands – Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.I also manage the Scotch Butchers Club – including awards and competitions, promotions and campaigns and social media activity and take a key role in public sector food procurement liaison.

Direct phone number: 0131 510 7927

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Ciara El-Mansi

PR & Marketing Executive

I am responsible for all food service activity taking place within QMS. I also manage the everyday running of the Scotch Beef Club, promoting beef club membership throughout Scotland and the UK. My role also includes supporting on PR and marketing activities, including consumer-facing events.

Direct phone number: 0131 510 8041

Industry Development
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Sarah Millar

Head of Industry Development

I am responsible for the development and delivery of programmes of activity to improve the quality and efficiency of the primary production of red meat and its supply chain in Scotland.

Direct phone number: 0131 510 8048

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Heather McCalman

Knowledge Transfer Specialist

I help deliver a range of activities aimed at improving the productivity, profitability and sustainability of livestock farmers in Scotland.

Direct phone number: 0131 510 8047

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Allan Ward

Pig Specialist

My primary role is to help Scottish pig producers to improve efficiency. I manage the Pig Business Network which covers Pig Monitor Farms, Pig Satellite Groups and provision of Agrosoft WinPig production software. I also have responsibility for all QMS pig health projects. 

Direct phone number: 07879 272 501

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Laura Strang

Project Officer - Industry Development

My role is to assist with the delivering of knowledge transfer and industry facing activities. I support the Knowledge Transfer Managers with events aimed at improving the productivity, profitability and sustainability of livestock farmers in Scotland.

Direct dial - 0131 510 5476

Market Development
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Tom Gibson

Head of Market Development

My role involves working collaboratively with the Scottish red meat industry to identify opportunities for the sector to maintain, build and access new market opportunities locally, nationally and internationally.   I’m keen to forge new partnership with retailers, the food service industry, suppliers and exporters to showcase our exceptional products and promote our truly world class brands.

Direct phone number: 0131 510 8105

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Emily Symonds

Project Officer

My role with QMS involves working with key stakeholders across the supply chain, particularly focusing on processing and developing key export markets.

Direct phone number: 0131 510 8053

Economics Services
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Stuart Ashworth

Director of Economic Services

I lead the economics team working on policy impact analysis and providing market information and other data to help businesses plan for the future. In particular we monitor developments in CAP, world trade, and climate change policies as well as looking at future supply patterns and providing enterprise information from which producers can benchmark their businesses.

Direct phone number: 0131 510 8056

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Iain Macdonald

Senior Economics Analyst

It is my job to ensure that the market prices and graphs on the QMS website are maintained. I also update our price and supply datasets and use this information to write market reports on a weekly and monthly basis. In addition, I support other members of the QMS team and external stakeholders with market information and analysis.  Each year I produce the Red Meat Industry Profile.

Direct phone number: 0131 510 8104

Brands Integrity
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Suzanne Woodman

Director of Brands Integrity

I am responsible for contract management and operation of the six QMS assurance schemes in our whole chain assurance programme and for leading the schemes’ strategic development. My role also involves developing the brands licensing scheme and monitoring and protecting brands integrity.

Direct phone number: 0131 510 8051

Strategic Engagement
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Douglas Bell

Director of Strategic Engagement


Direct phone number: 0131 510 8046

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Beth Alexander

Project Officer - Strategic Engagement

My role within QMS involves supporting the director of strategic engagement to establish effective mechanisms to engage with key stakeholders within the Scottish red meat industry and to represent industry views on key challenge areas and opportunities to Government and other key stakeholders. I also support the economics department to collate industry data on prices and supply for the agricultural media.

Direct phone number: 0131 510 8046