Video Library

Quality Meat Scotland produces regular videos for use on social media to help communicate key messages about the red meat industry to a range of audiences. Here is a selection of the latest videos that have been produced. Click on the video image to play it. Clicking on the bottom right icon within the video frame will display the video full screen

Scotch Pie Final HD 720p

James Pirie & Sons, World Scotch Pie Winners 2018

This short video shows behind the scenes of James Pirie and Sons butchers in Newtyle, who won the World Scotch Pie Competition earlier this year. In the video, Alan Pirie speaks with pride about the team's commitment to using quality ingredients, including Scotch Beef and Scotch Lamb.

Video launched 8 May 2018

HRH Visit Wemyss Bay

HRH Visit to Wemyss Bay

This short video highlights what happened when the Ovens family and their team at McCaskie Butchers in Wemyss Bay welcomed HRH The Princess Royal to their shop.
The royal visitor saw many award-winning products made by the family business, which is a member of the Scotch Butchers Club and prides itself on serving 100% Scotch Beef, Scotch Lamb and Specially Selected Pork.

Video launched 10 April 2018

Controlling Liver Fluke in Sheep

Controlling Liver Fluke in Sheep

In this short video sheep vet Fiona Lovatt gives an overview of the problems liver fluke can cause in sheep, and highlights practical steps farmers can take to minimise production losses from the parasite.

Video launched 30 March 2018

Dog Owners Urged to be Sheep WIse

Dog Owners Urged to be 'Sheep Wise'

A host of organisations are supporting a "Sheepwise" video produced by QMS and NSA Scotland to encourage the public to be aware of the need to keep dogs under control in the countryside. The aim is to drive awareness with a combined social media push of the video ahead of the busy Easter weekend when 1000s of people will be heading to the countryside with their canine companions. 

Video lauched 29 March 2018

#Meat4Beer Scotch Lamb Keema & Brewgooder's Clean Water Lager

Scotch Lamb Keema & Brewgooder's Clean Water Lager

In support of World Water Day, check out this Scotch Lamb Keema recipe, created by Justin Maule of Wild Fig and perfectly paired with Brewgooder’s Clean Water Lager. Brewgooder donates 100% of its profits to clean water projects, with a mission to bring one million people clean drinking water. Find out more about World Water Day at and follow Brewgooder’s journey using #DrinkBeerGiveWater.

Video launched 22 March 2018

Vision for Scotland's Hills and Mountains

Vision for Scotland's Hills and Mountains

The message that Scotland's hills and mountains are both valuable larders for quality beef and lamb as well as delivering environmental benefits is highlighted in this short video. It features some of the speakers at the recent event at Banavie, near Fort William, organised by Lochaber Monitor Farm and NFU Scotland.

Video launched 12 March 2018